Marketing Insights for Growth-Stage Leaders

I N S I G H T S & R E S O U R C E S

Aeris Marketing Diagnostic

Not Sure Where Marketing is Actually Breaking?

Most leaders can name something in their marketing operation that isn’t working but few can name exactly what. This diagnostic is the tool to help you find out exactly where your marketing is strong, where it’s stuck and what to fix first - in just 15 minutes.

Ways To Put It To Work

The diagnostic is a working document used commonly in one of three ways.

Built from the same framework we use to scope every Aeris engagement. Six dimensions, self-scored in just 15 minutes. By the end, you’ll know where you’re marketing is the strongest where it’s most exposed and which two or three improvements can have the biggest impact.

  1. Audit Your Marketing

    Score your marketing. Identify the 2 or 3 weakest dimensions.

  2. Align Your Leadership Team

    Have multiple leaders score it independently. (The disagreements are often more useful than the scores).

  3. Evaluate Your Current Marketing

    Use it as a framework to assess your current marketing solutions. The answers may reveal where you are most exposed.

COMING SOON

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